First Line Technology

Marketing Manager

Remote
Full Time
Experienced

Company Description

First Line Technology, established in 2003, is a small business specializing in the design and manufacturing of disaster preparedness and response equipment. Serving the military, government, and first responders, the company collaborates with manufacturers and subject matter experts to provide innovative and effective solutions for emergency response missions. Known for its commitment to quality and practical innovation, First Line delivers products that ensure safety and efficiency in All-Hazards responses. The company is dedicated to equipping those on the frontlines with simple, reliable, and cutting-edge tools.

Role Description

The Marketing Team Lead is a member of the revenue team responsible for supporting the successful marketing, sales, and service of the First Line Technology solution portfolio. This position leads Marketing team members in the execution of new ideas, methods, and strategies for marketing CBRNe solutions and trainings.

This role enables company sales, retention, and growth initiatives by researching target markets (sizes, trends, opportunities, etc), generating qualified leads, leading promotion and advertising efforts, supervising events and trade shows, and managing content development and organization.

Key Responsibilities

  • Provides leadership, management, and accountability for a team of marketers, aligning multiple disciplines with company vision
  • Develops and executes marketing strategies, plans, and guidelines
  • Implements a product management discipline
  • Generates leads using integrated marketing communications
  • Equips internal team members with content and insights that drive sales results
  • Manages the marketing budget
  • Coordinates sales enablement efforts
  • Researches current and potential target markets and customers
  • Curates brand identity and ensuring standards are adhered to
  • Ensures harmonized and consistent messaging for both internal and external stakeholders
  • Measures success of marketing activities
  • Oversees timely delivery of marketing materials
  • Researches and understands the competitive environment to identify and communicate key differentiators to the First Line product and service portfolio
  • Supervises the planning and execution of trade shows, events, and trainings
  • Operates, and ensures the team operates, according to the company’s Core Values
  • Ensures compliance of all relevant procedures with ISO 9001 and ITAR requirements
  • Other duties as assigned

Position Requirements

  • At least 3 years’ marketing experience in a relevant B2B / B2G field or industry
  • At least 1 year in a management role preferred
  • Bachelor’s degree in Marketing or related business field
  • Knowledge of production responsibilities, systems and procedures
  • Strong organizational and planning skills in a fast-paced environment
  • Experience being a “player-coach”—leading and building a team while contributing to initiatives
  • Proven experience generating business results using marketing strategies
  • Mastery of lead management and nurturing principles
  • Knowledge of graphic, content, and web design principles
  • Awareness of product management principles
  • Ability to translate technical concepts into content for non-technical audiences
  • Robust creative, analytical, and organizational skills
  • Demonstrated proficiency with Adobe Creative Suite, Microsoft Office suite, content management software, marketing automation software, campaign management software, and social media
  • Strong communication skills, both verbal and written
  • Must be able to interact professionally with people in culturally diverse situations
  • Familiarity with the Entrepreneurial Operating System (EOS) preferred
  • Able to travel at least 10% to successfully perform the duties of the role
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